Maha Kombucha is Virginia Beach's Premier small batch artisan Kombucha Craft Work. Available in over 40+ locations including Whole Foods. Maha has set an example in the local community as well as the national Kombucha industry with their Zero Waste production initiative and community elevation program. They currently hold 100% Organic Product, Virginia’s Finest Agriculture, Vegan, True Zero Waste, and 1% for the Planet certifications. With a strong product and ethical/sustainable business practices Maha decided to search for an agency that would help them match their website to their business. We decided to take our offering to the next level pitching a light re-branding and full labeling/ product design in addition to developing an e-commerce website. This was concept and pitch.
Project Scope of Work
Print & Product Design
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The primary goal of this project was to develop a web upgrade that matched brand and business as well as add a digital revenue stream and improve brand recognition. Our biggest challenge was creating from a blank canvas to generate a ton of product focus with hyper accessibility to purchase.
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As an extra we took it on ourselves to go the extra mile and get down and dirty with a label redesign. Our concept behind this was to achieve a unified brand identity and to get top shelf placement within the Kombucha industry. We asked ourselves “Would this design sell on the shelf at Whole Foods?”
ORIGINAL PRODUCT BRANDING
We loved the Maha branding (especially the logo) but wanted to bring in a new level of simplicity as a way to represent the cleanliness of a zero waste production line, without completely changing the brand image. To accomplish this we decided small edits to the logo, font, and color system would be the most effective solution.
Maha’s moon logo really connected with us as a great and recognizable brand identity image. Our goal was to simplify the mark by removing the fill. This simple adjustment made the logo mark more versatile and clear across media distribution channels, the website, and labeling.
The original font was Alcova a “Futuristic Comic Font”. We decided to work with Montserrat a “geometric sans-serif typeface”. And the result is exactly what we had hoped it would be, Clean.
The bottle color system was a 2 color per bottle gradient design, a great concept that allows each flavor to be uniquely distinct. We wanted to brighten the colors to create a more inviting and friendly feel and unify them into a single collective color gradient.